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Picture this: a cute little pug, looking out the front windshield, is eagerly waiting for an exciting arrival. But the car isn't moving. It's stuck in a frustrating traffic jam, every second feeling like an eternity. Online, your potential customers feel the same way when they land on your website. They're eager to see what you have, but if your pages load slowly – like that endless traffic – they might just get impatient and drive off to a competitor whose digital storefront offers a quicker route.